Since the debut of this clothing line by Gwen Stefani, LAMB has grown in popularity. LAMB is short for Love Angel Music Baby and represents the entire Gwen Stefani lifestyle. Her official website has sparked so much interest within the fashion world and by using her iconic name she was able to market this without a problem. The massive power of the Internet created vast opportunities for the super star to effectively market her goods. And since people now know that the artist herself creates these uniquely fashioned clothing, they have gone completely bonkers for Gwen.
Visit her Official Blog:
You can visit her official blog where she shares some of her more personal approach to fashion that not only represents her music, but her interesting lifestyle up to date. Gwen started out as a post-punk semi pop sensation that played with great bands such as Sublime and much more. More than just a musician she became a trendsetter and throughout her career has always inspired new fashion trends and new ways of doing things. Being a rough yet very sensual persona she was able to capture generations with her good music, good fashion and sensational style.
Her LAMB line includes everything from sneakers, to boots, to pumps, to wedge shoes, to platform shoes, to signature bags, to Campbell bags and fragrances only to name a few. Even though the pricing of these items might be a bit expensive for the average Joe, it still hasn’t stopped her from reaching record sales worldwide. The Gwen Stefani method of marketing has become something of an example for future stars in order to create an effective tribe of people.